New Star Trek preview - Superbowl TV spot

[stargater]

This is the new preview meant to air today during the Superbowl. And while it's all action-y and good-fun looking there's just something about it that continues to bother me. It just doesn't feel right. And yes, I've read the huge plot spoilers so I have a good idea of what's going on but that's not what I mean, the movie as a whole just doesn't scream Star Trek to me. Alas, I am still excited for it but reserving further judgment on it until I actually see it.